The ongoing cycle of publicity for a tiny business

Posted by tomandemma on

I was in the local paper last Friday talking about my craft, supporting the local economy and my plans for world domination.

I was talking to a friend recently who said they admired a local business who was happy to make a living from their products rather than aim for world domination and I have to agree - that's a much better plan. I would love to do Emma Makes full-time and think that's a worthy if very distant goal.

Part of what I try and do is to constantly drive awareness of Emma Makes without spending lots of money (that I don't have). The Times Age article was great and I've also done a little Emma Makes postcard drop (with 'Made in Featherston' stickers on them) around some local shops. If you have any other ideas or avenues let me know - it's a never-ending exercise really and I've found too that getting people to my website doesn't always mean making sales.

Read the Wairarapa Times Age story about  Emma Makes

paper

7 comments


  • i’m a big fan of being certified made in nz, their marketing arm has a broad reach

    Sue Tyler (@styler) on

  • […] read an interesting blog post today by a fellow small business owner here in New Zealand. Emma Makes is a fellow designer based in Featherston and put out a question that I struggle with everyday […]

    Dreaming Big : toodlesnoodles.com on

  • Holding a mini workshop or demo for people is great PR and spreads the word. I could imagine people would love to buy a ‘print your own’ notebook from you – they buy a blank cover one and with your help stamp on one of your woodblocks.

    lynnjtaylor on

  • This is such a great idea Lynn! And it’s totally do-able and won’t cost the earth. Thanks for this.

    tomandemma on

  • Absolutely – almost nobody’s PR or magazine articles happen because a media publication approached them. It’s all just pitching yourself in. And then sucking it up and moving on if you get rejected.

    tomandemma on

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