welcome :: you are wonderful
Cart 0

The ongoing cycle of publicity for a tiny business

Handy info

I was in the local paper last Friday talking about my craft, supporting the local economy and my plans for world domination.

I was talking to a friend recently who said they admired a local business who was happy to make a living from their products rather than aim for world domination and I have to agree - that's a much better plan. I would love to do Emma Makes full-time and think that's a worthy if very distant goal.

Part of what I try and do is to constantly drive awareness of Emma Makes without spending lots of money (that I don't have). The Times Age article was great and I've also done a little Emma Makes postcard drop (with 'Made in Featherston' stickers on them) around some local shops. If you have any other ideas or avenues let me know - it's a never-ending exercise really and I've found too that getting people to my website doesn't always mean making sales.

Read the Wairarapa Times Age story about  Emma Makes

paper



Older Post Newer Post


  • Sue Tyler (@styler) on

    i’m a big fan of being certified made in nz, their marketing arm has a broad reach

  • Dreaming Big : toodlesnoodles.com on

    […] read an interesting blog post today by a fellow small business owner here in New Zealand. Emma Makes is a fellow designer based in Featherston and put out a question that I struggle with everyday […]

  • lynnjtaylor on

    Holding a mini workshop or demo for people is great PR and spreads the word. I could imagine people would love to buy a ‘print your own’ notebook from you – they buy a blank cover one and with your help stamp on one of your woodblocks.

  • tomandemma on

    This is such a great idea Lynn! And it’s totally do-able and won’t cost the earth. Thanks for this.

  • tomandemma on

    Absolutely – almost nobody’s PR or magazine articles happen because a media publication approached them. It’s all just pitching yourself in. And then sucking it up and moving on if you get rejected.



Leave a comment

Please note, comments must be approved before they are published